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Viper Names Western Colorado Motorsports, MBL Motorsports Initial Gold Dealers

Viper Motorcycle Company announced recently that it has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson & MBL Motorsports DBA, Harley-Davidson of Palm Beach as its initial 2012 Gold Dealers.

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Viper Motorcycle Company announced recently that it has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson & MBL Motorsports DBA, Harley-Davidson of Palm Beach as its initial 2012 Gold Dealers.

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Colbert Seagraves, Viper’s vice president of marketing and racing operations said, "Having two quality dealerships such as Western Colorado Motorsports located in Glenwood Springs, Colo. and MBL Motorsports located in Palm Beach, Fla. join our team, shows our commitment of only signing the best as we continue expanding our dealer network.  Mike Lehman has been in the motorcycle business for over 20 years and has proven that he can sell motorcycles.  Both dealerships are award winning and top performers in the motorcycle industry."

Mike Lehman, co-owner of both Western Colorado Motorsports and MBL Motorsports commented, "The Diamondback was a pleasure to ride and brought a smile to my face. I have ridden them all and this motorcycle fits the niche market enthusiast who wants the power of the Viper/Ilmor engine along with that custom look. They also want the OEM feel and dependability that is Viper."

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John Silseth, CEO of Viper said, "We continue to surround ourselves with quality dealers as we move forward. The Viper Diamondback is in a league of its own and so is our dealer network. We are currently transforming our distribution network and are targeting demographically key dealers and distributors making Viper a truly worldwide brand."  

For more information about the Viper Motorcycle Company, visit www.vipermotorcycle.com.

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