Viper Names Western Colorado Motorsports, MBL Motorsports Initial Gold Dealers

Viper Motorcycle Company announced recently that it has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson & MBL Motorsports DBA, Harley-Davidson of Palm Beach as its initial 2012 Gold Dealers.

Colbert Seagraves, Viper’s vice president of marketing and racing operations said, "Having two quality dealerships such as Western Colorado Motorsports located in Glenwood Springs, Colo. and MBL Motorsports located in Palm Beach, Fla. join our team, shows our commitment of only signing the best as we continue expanding our dealer network. Mike Lehman has been in the motorcycle business for over 20 years and has proven that he can sell motorcycles. Both dealerships are award winning and top performers in the motorcycle industry."

Mike Lehman, co-owner of both Western Colorado Motorsports and MBL Motorsports commented, "The Diamondback was a pleasure to ride and brought a smile to my face. I have ridden them all and this motorcycle fits the niche market enthusiast who wants the power of the Viper/Ilmor engine along with that custom look. They also want the OEM feel and dependability that is Viper."

John Silseth, CEO of Viper said, "We continue to surround ourselves with quality dealers as we move forward. The Viper Diamondback is in a league of its own and so is our dealer network. We are currently transforming our distribution network and are targeting demographically key dealers and distributors making Viper a truly worldwide brand."

For more information about the Viper Motorcycle Company, visit www.vipermotorcycle.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.