OEM Update: Kawasaki
Kawasaki’s new slogan, “Go with Green Power,” emphasizes that while it may be going green, its offerings aren’t going any slower.
AIMExpo 2023 Recap Part 2: Powersports Industry Issues
From retaining COVID customers to welcoming female riders, panel discussions covered a host of important topics.
2007 Shop Rat Custom Motorcycle
Would you believe that this Shop Rat custom motorcycle was built almost entirely by students at a high school in Alabama?
AIMExpo 2023 Recap Part 1: The Rise of E-Bikes
This year, e-bikes dominated the floor and conversation.
Custom BMW R18
SoSo Cycles is always looking for new motorcycle builds to create as marketing tools for the dealership. It recently finished a super sleek BMW R18 with a number of upgrades and aesthetic customizations. Check it out!
Turn by Turn Navigation System Arrives on the DesertX
The 2023 DesertX, available in Matte Star White Silk and “RR22” liveries, is the first in the Ducati range to offer integrated Turn by Turn navigation.
Orange County Choppers Custom CAT Bike
The custom CAT motorcycle is a perfect example of how companies and manufacturers outside of the motorcycle industry can use the platform to market their brand and create something that’s just flat out cool.
Harley-Davidson Kicks Off 120th Anniversary With Reveal of 2023 Motorcycles
Limited-edition anniversary models plus four new motorcycles.
Yadea Announces New U.S. Partner Recruitment Drive for Its E-bike Products
Yadea is looking to partner with U.S. dealers to sell its e-bikes.
Segway Powersports Releases 2023 Villain Sports SxSes, Updated Fugleman UTVs
Both platforms deliver class-leading performance.
Financial and Liability Impacts of Safety Recalls
The more information you have, the more reliable your gut instincts will be.
New Ducati Scrambler Family Unveiled
The new generation of Ducati Scrambler has been completely redesigned, maintaining the spirit that made this family a worldwide success.
Indian Announces 2023 Model Year Lineup
The lineup features the new FTR Sport and Indian Challenger Elite.
MotoPlex Atlanta Now Open
The dealership expands to a second location to better serve the Southeast for Aprilia, Moto Guzzi, Piaggio and Vespa.
Returning Motorcycle Models in the Kawasaki 2023 Lineup
A list of all of Kawasaki’s returning motocross, sport, supersport, hypersport and street motorcycles.
Q&A: Update from MIC
Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.
