EBR Announces Founding Dealerships
EBR, the new American sport motorcycle company, announced its founding dealerships across the United States. Recruitment of founding dealers began in October 2013, when the company debuted its latest model, the 1190RX, at the American International Motorcycle Expo.
Exploring The Bicycle Cross-Over Market
Biking aficionados have more in common with your regular customers than you might think. After all, the invention of the bicycle served as the foundation for the modern day motorcycle. You might be surprised at the overlap between both markets.
Polaris Donates UTV for Caleb Moore Memorial Giveaway
A donated RZR XP 900 was raffled in memory of X Games athlete Caleb Moore at the High Lifter ATV Mud Nationals, which took place last month in Jacksonville, Texas. The raffle raised $14,400 for the Moore family.
F&I Ain’t Rocket Science
Real rocket science makes our jobs in the F&I office seem really simple. What we do is definitely not rocket science, but the more I think about it, maybe the process is similar to building a rocket.
American Motorcyclist Association Congratulates Regional Motocross Champions
The champions will lead the race for the AMA national titles July 29 through Aug. 3. In addition to national titles, the best riders will compete for the coveted AMA Motocross Horizon Award, presented to the amateur racer who demonstrates the talent and readiness to excel immediately in the pro ranks.
Bel-Ray Names ‘Bill’ Shen Directory of Technology
Bel-Ray Co. has announced that Huafeng “Bill” Shen, Ph.D., has assumed the role of director of technology.
Powersports Expert to Discuss Online Marketing, Social Networking Trends
Dominion Powersports Solutions, a division of Dominion Enterprises, has announced their business development manager and industry expert Neil Pascale will be the featured speaker at the Texas Motorcycle Dealers Association Annual Conference to be held February 25-26 in Austin, TX.
Malcolm Smith Motorsports to Host Supercross Fan Event Jan. 5
Supercross fans can meet their favorite star this Thursday, January 5, at Malcolm Smith Motorsports in Riverside, Calif. Ryan Villopoto, James Stewart, Ryan Dungey, Kevin Windham and many more top riders of the 2012 AMA Supercross Championship will be on hand to meet and greet Supercross fans and sign autographs.
Schwantz School Announces 2012 Dates, Returns to Road Atlanta
For the first time ever, the 1993 500cc World Champion is welcoming riders of any make of motorcycle to the 12th year of the Schwantz School as it returns to its original home. Welcoming riders of all makes opens up the school to anyone who’s ever ridden a motorcycle and wants to learn from the best.
New Circuit of the Americas in Texas Lands 2013 MotoGP
Dorna Sports, S.L., 3FourTexasMGP, LLC and Full Throttle Productions, L.P. have signed a 10-year contract to bring MotoGP to the new Circuit of the Americas beginning in 2013. The agreement includes the three categories of the Championship, the MotoGP class, Moto2 and Moto3. The 10-year deal is coupled with the already scheduled 10-year deal to host the Formula 1 United States Grand Prix, for which the Circuit of the Americas in Austin, Texas, is currently under construction.
Motul USA Hires Steve Hutchinson as VP of Sales and Marketing
Motul USA, Inc. has named Steve Hutchinson as vice president of sales and marketing. Hutchinson is an aftermarket industry veteran with over 25 years of experience. His background includes both lubricants and tire products.
SuperTrapp To Host Second Annual Food Drives at Quaker Steak & Lube
SuperTrapp and Quaker Steak & Lube have partnered up once again to host the second annual SuperTrapp Bike Nite Food Drives this summer. Attendees are encouraged to submit an entry form for a chance to win a gift certificate redeemable for a SuperTrapp or Kerker exhaust worth up to $1,000.
Viper Announces Marketing Relationship with duPont REGISTRY
Viper Powersports Inc. has announced its 2011 marketing relationship with duPont REGISTRY. duPont Publishing Inc. publishes six luxury/lifestyle titles, including duPont REGISTRY, that reaches individuals whose net worth significantly exceeds what is traditionally considered upscale
Five AMA Pro Champions Crowned at Barber Motorsports Park
Five Champions in four classes were crowned at the end of AMA Pro Racing action at Barber Motorsports Park in Alabama. Josh Hayes, Martin Cardenas, Danny Eslick, Austin DeHaven and Tyler O’Hara all captured AMA’s Number One Plate for their championships in their respective classes.
Snell Size Maters
Breaking Down the New Helmet Standards
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!