Dominion Powersports Solutions, a division of Dominion Enterprises, has announced their business development manager and industry expert Neil Pascale will be the featured speaker at the Texas Motorcycle Dealers Association Annual Conference to be held February 25-26 in Austin, TX.

Pascale will lead discussions on the evolution of online marketing and how dealers can successfully use social networking sites to grow their audience. Dominion Powersports Solutions is one of two sponsors for this conference.

More than ever, consumers are going online to post reviews of their experiences with dealerships. These online reviews will ultimately influence the purchasing decisions of other potential dealership customers. There has been a major shift in that buying and research are being done primarily online, so dealers should now focus more attention on online marketing. This new trend has evolved because of major strides by key online players such as Google, Yelp and Facebook. Pascale said, “Dealers will benefit from gaining more knowledge about these new advances which will potentially bring in more consumers.”
 
Social networking sites such as Facebook provide dealers with an opportunity for ongoing interaction and relationship building with their customers. During this conference, dealers will also learn how to successfully engage with a growing Facebook audience with just a few simple steps. “In the past couple of years, Facebook has played a huge role in online marketing,” said Pascale. “I’m excited to share some tips on how dealers can benefit from using social networking in a variety of ways.”
 
Members and nonmembers interested in attending the conference may register on site at the conference or go online and download the registration form at www.txmda.org/education.htm.

For more information about Dominion Powersports Solutions, visit www.DominionEnterprises.com.