Motocross legend Ricky Carmichael, known as the Greatest of All Time, will be heading to AIMExpo as a keynote speaker. Carmichael will take the stage on Thursday, Jan. 20 at 5 p.m. followed by a meet-and-greet on the show floor.
Five-time AMA Supercross champion, 10-time AMA Motocross Champion and holding countless records and achievements that will likely never be seen again, Carmichael shares what it takes to be champion.
“Through the years, one thing has separated successful people from the rest of the pack: mindset,” Carmichael said. “A champion mindset is what drives individuals and teams to reach new heights and do what has never been done before. To push past what was previously seen as a success and achieve a new level of greatness. I can’t wait to headline AIMExpo’s DISRUPTIVE THINKING educational lineup and help everyone embrace their champion mindset.”
You make the most with the tools you are given and you go to work every day. Carmichael’s story, from his blue-collar family roots with zero experience in motorcycle racing to becoming the Greatest of all Time, is proof that if you apply his winning principles, checkered flags are in your future, no matter your job description.
What it took to make Carmichael a champion both on and off the track was applied equally and continues to drive him to this day.
“Ricky Carmichael embodied success to become the winningest professional motocross rider; some of his records may never be broken,” said Andre Albert, director of marketing and events for the Motorcycle Industry Council. “As our industry leans into expanding, Ricky’s champion mindset will be instructive and inspirational, enabling all participants to walk away with strategies to help them discover their inner champion.”
Determination, drive, accountability, mental toughness, being honest with yourself and always doing your best, even if it means finishing second or third some days — being a champion isn’t something you turn on and off. Becoming a champion starts with total commitment and continues with a relentless passion for winning and doing everything in your power to succeed, regardless of the competition.
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