Kuryakyn Holdings, LLC has formally announced the addition of industry veteran Steve Veltri as vice president brand management. In this new role, Veltri will be responsible for leading brand strategy development and execution for Kuryakyn, its performance division, Crusher, and Bahn, the new brand of precision-machined, forged aluminum accessories.

Veltri’s addition bolsters the daily implementation and long-term strategic planning of brand-specific Product Development, Marketing, Sales and Events initiatives, both foreign and domestic, while ensuring consistent messaging through all channels.

“We’re very excited and fortunate to have Steve join the Kuryakyn team,” said company President Holger Mohr. “We’ve been putting more horsepower behind three established brands that continue to evolve. Steve’s enthusiastic personality, involvement developing multiple consumer brand strategies and educating dealer and distributor networks will ensure we deliver the right message to the right audience for not only Kuryakyn, but also for Crusher and Bahn.”

Currently based out of Hollister, California, Veltri earned his B.A. in Business Management from Saint Mary’s College in Moraga. Notable industry experience includes more than 20 years with Custom Chrome, Inc., starting as Sales Representative in 1991 and eventually earning the title of Vice President of Sales and Marketing in 2008. In February 2013, Veltri was hired by Kuryakyn parent company Motorsports Aftermarket Group (MAG), serving as director of sales for mustang motorcycle products. Veltri was also appointed to assist as a management-level team member during the introduction of Crusher and Bahn, as well as with various sales and distribution initiatives for Kuryakyn. In addition to his vast industry experience, Veltri is also an avid motorcyclist and lifelong enthusiast of the sport.

“There’s a lot of positive energy here,” said Veltri. “I’m thrilled to be part of the Küryakyn Team, a passionate group of fellow motorcycle enthusiasts. We have great structure already in place within the three brands, and I’m very much looking forward to assisting with brand messaging and the continued delivery of some exceptional new products for the industry.”