Best known for building strategic media programs in the motorcycle industry through non-traditional and non-endemic media projects, Jason Paul Michaels announced his official brand ambassadorship role, along with Roland Sands and Cary Hart with Indian Motorcycle.
Additionally, Michaels has also signed partnership agreements with iconic Switzerland-based watch manufacturer, Baume & Mercier and Motul. These brands call upon Michaels’ ability to legitimately and authentically relate to their consumers, with a single goal in mind: to help them build next-generation brand loyalists.
Additionally, Standard Motorcycle Co. which broke ground in Orlando, FL, just over two years ago, has, through its unique combination of full-service custom motorcycle shop, DIY co-op garage, barber shop and hair salon, coffee shop, retail and music venue, experienced rapid growth and signed multiple new brand partnerships. SMC has also announced expansion plans for a Long Beach California location (in partnership with Jay LaRossa of Lossa Engineering), with a Brooklyn, NY, location in late 2019.
Michaels has co-starred with AMC’s Walking Dead’s, Norman Reedus on RIDE, has consulted for Roland Sands Design as well as other MAG Group brands, works with the Motorcycle Industry Council on behalf of the growing “new-rider” segment, has produced projects for Progressive Insurance and works with other brands such as Ace Cafe, Ural, Tucker Rocky, Dunlop Tires, Dyno Jet, EBC, K&N, DEI, Pro-tools, Pabst Blue Ribbon and others.