Industry e-Bike Throwdown to Electrify AIMExpo 2024

After a five-year hiatus, the Throwdown returns!

AIMExpo is teaming up with legendary Johnny Lewis and Moto Anatomy to create the Industry e-Bike Throwdown, taking place during the AIMExpo Industry Party powered by Turn 14 on Tuesday evening, Feb. 6, at AIMExpo.

“Dealers, exhibitors, media and industry leaders will all be racing for industry-wide bragging rights in the final race,” said Johnny Lewis. “Our industry thrives on competition and is built on having a good time; this race night is going to be the perfect combination for all-out fun.”

“After a five-year hiatus, we are bringing back Johnny and the Moto Anatomy team to run the AIMExpo Industry e-Bike Throwdown,” said Andre Albert, Motorcycle Industry Council (MIC) director of marketing and events. “These races will create a great vibe during the Industry Party powered by Turn 14. We will cheer on our riders, discuss race strategy in the pits and eagerly see who emerges as the champion. Things are going to get fast!”

The Throwdown will take place on the AIMExpo indoor e-Bike track and will consist of four classes: Dealers, Exhibitors, Media and a surprise class that will be announced closer to race night. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown. E-bicycles will be provided to ensure an equal playing field; riders only need to bring their competitive spirit and skills to conquer. 

Competitors will also need appropriate gear, including helmets.  Rules and registration will be available next month, so stay tuned.

Albert continued, “The last time we did something like this was in Columbus in 2019. The industry race aboard e-bikes was so popular that every year since, people flood the AIMExpo team with requests to bring this event back. For AIMExpo 2024, we’re going to give the industry what they want! The competitive nature of our industry is going to be at full throttle during the Industry Party powered by Turn 14, where the Industry e-Bike Throwdown will be held. More important than the first-place trophy, ultimate bragging rights will be on the line.”

Interested in making your brand part of the Industry e-Bike Throwdown? Reach out to Cinnamon Kernes at [email protected].

To date, more than 17 OEMs, four major aftermarket distributors and hundreds of powersports companies have already committed to 2024. The more than 225,000-square-feet show floor at the Las Vegas Convention Center is already 95% sold out.

Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo; New Product Central; two e-Bike demo tracks; the Dealer Recharge Zone; the MIC Business Center; and more.

You May Also Like

Segway Powersports Hires 2 New Managers

Ton Truong has been promoted to service manager, while Collin Mikottis joins as field marketing manager at Segway Powersports.


Segway Powersports announced Ton Truong has been promoted to the role of service manager for Segway Powersports. At the same time, Collin Mikottis joins the burgeoning powersports manufacturer as the company's newest field marketing manager.

Truong has been charged with using his extensive service experience and knowledge base to assist Segway Powersports dealer technicians with technical repairs, develop and implement best-in-class service procedures, and further maintain and elevate customer relationships. Truong comes to Segway Powersports with extensive experience in the automotive sector, where his career spanned 17 years at Honda Motors, first as a Honda master technician and shop foreman, before spending four years at American Honda Motor Co. in the parts and service division. He brings a passion and enthusiasm for modified cars, sportbikes and offroad trucks to his new role with Segway Powersports, where he will deliver professional solutions to Segway Powersports dealers and customers.

Maeving RM1S Electric Motorcycle Launches in the U.S.

Britain’s best-selling electric motorcycle, the Maeving RM1S, now available in California with additional states to follow.

OEM Update: LAND District

E-bike, e-moped or e-motorcycle? You choose!

OEM Update Land District
Polaris Launches First-of-Its-Kind Off-Road Charging Network

The network supports around 100 miles of scenic off-road trails in Michigan’s Upper Peninsula.

2025 Kawasaki Elektrode 20 and 20FS

Every day is electric with these youth e-bikes.

Kawasaki Elektrode 20 and 20FS
Other Posts
Racing Is at the Heart of Top Pro Motorsports

From sport bikes to parts and accessories to race spec engines, Alex Arango has a lot going on at Top Pro Motorsports with a customer base all over the U.S. and abroad.

Top Pro Motorsports
Indian Motorcycle Brings Challenger RR, FTR750 to Goodwood

Experience the power of King Of The Baggers and American Flat Track racing as these iconic bikes take on the famous hill climb.

The Moto Guzzi Open House and Città della Moto Guzzi Rally Return

The event occurs in Mandello del Lario, Italy, from Sept. 12-15.

Moto Guzzi Open House
Sea-Doo Issues Top Five Personal Watercraft Safety Tips

Sea-Doo emphasizes safety for busy boating season, offering five key tips for personal watercraft riders.