Helmet House Expands Sponsorship of Rich Oliver's Mystery School

Helmet House Expands Sponsorship of Rich Oliver’s Mystery School

The sponsorship will include comprehensive product support for the school using Cortech boots, gloves and pants to train students in Mystery School training sessions. Joint promotion work will also be included, as a Cortech Rich Oliver Mystery School Sweepstakes promotion is planned for the second half of 2013.

Helmet House Inc., one of the largest powersports apparel and gear distributors and manufacturers in the United States, has announced it is expanding its sponsorship of the Rich Oliver’s Mystery School through its Cortech brand of performance motorcycling gear.

“We are thrilled for Cortech to sponsor Rich Oliver’s Mystery School at an all-new level for 2013," said Richard Kimes, Helmet House’s chief marketing officer. "Rich’s leadership role in riding and racing instruction is a perfect fit for Cortech, providing key exposure of our products to one of the widest arrays of riding enthusiasts, club racers, professional riders and motor officers that any school can offer instruction to."

Added Oliver, “I’m very pleased that Helmet House is going to increase the product support for the Mystery School. Most of our customers don’t have any off-road riding gear of their own and decide instead to take advantage of our gear rental program. We’ve had rave reviews about the comfort, fit, quality and durability of the Cortech Latigo RR Road Racing boots, the GX Sport Pants and the Cortech DX gloves that we are now able to provide our students through our partnership with Helmet House Inc. and Cortech. The Cortech products are a fantastic addition to our school, and by featuring such high quality riding gear in our gear rental program we can continue to provide our students the best possible experience when they ride and train with us."

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.