EFG Companies, the innovator behind the award-winning Hyundai Assurance Program, has unveiled an incentive for the first 20 motorcycle dealers who sign up to offer the company’s Certified Hide Pre-owned Protection program. Called the “Certified Hide Challenge,” the campaign provides the first 20 dealers a full year of roadside assistance to their customers’ coverage at no extra cost.

Certified Hide Pre-Owned Protection was designed as a purchase-motivating tool for dealers to increase used motorcycle sales by providing thorough bike inspection, protection and coverage. Certified pre-owned programs are common in the retail automotive space, but rare in the motorsports space. Certified Hide Pre-Owned Protection appeals to customers looking for a more affordable, used motorcycle; but, provides the financing and protection of a new bike, including a 106-point inspection, and complementary 30-day, 60-day, or 90-day unlimited mile options for limited powertrain coverage.

Certified Hide’s advantages enhance a dealer’s pre-owned offerings – ultimately helping them to increase motorcycle unit sales and revenue. Dealers also have an additional profit opportunity to upsell to the full Hawg Hide vehicle service contract through EFG. The Certified Hide Challenge is available now through March 31, 2015.

To sign up for EFG’s offer, contact the company directly at 214-675-6490 or [email protected].