Following on from a very successful 2022, which was the best year ever for Ducati in terms of deliveries, revenue and profitability, the Bologna-based manufacturer started 2023 with very positive results.
Deliveries set a new record in the first quarter of 2023 with 14,725 motorcycles conveyed to passionate customers worldwide, marking a 9% increase compared to the same period of 2022.
Claudio Domenicali, Ducati CEO, said, “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome. Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community.”
These excellent results are highlighted throughout Ducati’s top markets: Italy is in the first position with 2,717 motorcycles delivered and a growth of 7% compared to last year’s period. The U.S., the second-largest Ducati market, increased deliveries by 21% in the first quarter of 2023 with 1,677 bikes. Germany, in third position, also grew 21% compared to the same period in 2022 with 1,666 motorcycles delivered.
Francesco Milicia, vice president of global sales and after sales for Ducati, said, “The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part when it comes to achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the next sixth of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti.”
The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide over the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is the DesertX with 1,442 deliveries, which confirms the brand’s strategy to enlarge its product range and enter a new segment.
Ducati is present in over 90 countries with a widespread sales network that has more than 800 dealers and keeps growing. In fact, in 2023 the Bologna-based manufacturer plans to open 55 new dealers, some of which have already been inaugurated during the first quarter of the year. Among these, the first Audi Ducati Retail integration dealership in Switzerland opened in Volketswil (Zurich) in March.