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Ducati North America Names Jason Chinnock its New CEO

Starting January 1, 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarters in Bologna, Italy. On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for U.S., Canada and Mexico.

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Jason Chinnock will become Ducati NA CEO January 1, 2016.

Jason Chinnock will become Ducati NA CEO January 1, 2016.

Starting January 1, 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarters located in Borgo Panigale (Bologna, Italy). On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for U.S., Canada and Mexico.

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Dominique Cheraki has spent more than 18 years in Ducati holding positions of increasing importance, first in Ducati France then in Ducati West Europe and after that, he has spent five years in the United States as responsible for DNA. Dominique’s experience will be valuable and useful in the new strategic role at the headquarter, where he will move to, after a short handover period with Jason.

Dominique Cheraki will head to Ducati HQ in Italy as the company's

Dominique Cheraki will head to Ducati HQ in Italy as the company’s Network Development Director.

For Jason Chinnock is a “welcome back”. He worked successfully for Ducati North America for 8 years starting as National Sales Director until he became Sales and Marketing Director in 2009.

Jason has been working in Automobili Lamborghini America since 2013 as Marketing General Manager responsible for the development of the annual marketing plan as well as for communicating market requirements.

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