In 2015, Ducati North America increased unit sales by 14.1%, based on 12,132 total motorcycles sold in the United States, Canada and Mexico. This is the sixth year the company has shown impressive overall sales growth in its largest worldwide sales region.
All three countries reached historical sales levels, with the United States at 9,674 units sold (up 10%) and northern neighbor Canada at 1,458 bikes (up 12%). Mexico, thanks to the addition of new exclusive Ducati dealers, experienced significant increases, with 1,003 motorcycles sold – a growth rate of more than 85%.
In 2015, the top models sold by the Bologna-based manufacturer in North America have been the hugely popular new Scrambler line of urban naked bikes, the lightweight, 148 horsepower 899 Panigale sport bike and the Monster 821. Notably, these three models have shown special appeal to the wave of new and younger riders entering the world of motorcycles. In the U.S., Ducati’s largest single worldwide market, power reigns. The radical 1299 Panigale and sport-touring Multistrada 1200, while 2015 sales standouts, also received strong critical acclaim for technological advancements in motorcycle design and riding features.
“Our success in North America is the result of the hard work of the entire Ducati organization and our network of dedicated dealers,” Dominique Cheraki, outgoing CEO of Ducati North America. “I am proud of what we have collectively achieved during the past five years of my tenure and I’m enthusiastic of what the future holds for the brand.”
Future growth is strongly anticipated in 2016 since more than 45% of Ducati’s model line-up will be all-new offerings. Two new motorcycles in particular, the XDiavel and the Multistrada Enduro, offer the potential to tap rider segments that were left untouched by any Ducati product in the past.
