An upcoming industry webinar will provide compelling new information about today’s powersports buyers.

How long do consumers shop before making a decision on a particular powersports unit? How many times during that process do they contact a dealership with questions? And what role does financing play in the consumer’s purchase decision as well as how much they’ll ultimately spend?

The answers to these questions and more will be provided in the webinar, a joint presentation by Dominion Powersports’ The Pulse, powered by DX1, and Synchrony Financial, formerly GE Capital Retail Finance, one of the premier consumer financial services companies in the United States with roots in consumer financing tracing back to 1932.

The webinar will be held Wednesday, June 3, at 11 a.m. PST/2 p.m. EST. Dealers can register for free at https://attendee.gotowebinar.com/register/809780784744722434.

The hour-long webinar will include the results from Synchrony Financial’s survey of hundreds of powersports buyers. Also, a panel will provide recommendations on how to take this new consumer information and incorporate it into a successful dealership sales process. The panel will include Jeff Shawd, vice president of marketing for Synchrony Financial; Phillip Billups, vice president of product development for CycleTrader.com; and Neil Pascale, communications manager for Dominion Powersports.

This webinar is part of the third year of the Pulse series, the industry’s largest regular dealer educational webinar series that has drawn thousands of dealer and industry registrations since its inception.