Dealer Spike and Blackpurl Announce Partnership to Simplify Inventory Integration

Dealer Spike and Blackpurl Announce Partnership to Simplify Inventory Integration

Integration between Dealer Spike and Blackpurl 2 connects systems for accurate, up-to-date online listings.

Dealer Spike has named Blackpurl as a preferred integration partner. This collaboration connects Dealer Spike dealer websites directly with Blackpurl 2, allowing dealers to sync inventory data for real-time, accurate online listings easily.

One-Time Entry, Daily Updates

With the integration, dealers enter a unit once in Blackpurl 2. That same unit — including images, specifications and pricing — automatically appears on their Dealer Spike website. The feed updates daily, so dealers don’t have to re-enter or manually upload details.

“Dealers shouldn’t have to manage inventory in multiple places,” said Jason Lehman, senior vice president of dealer sales at Dealer Spike. “With Blackpurl 2, our dealers can input inventory once and see it online by the next business day — saving time and setting the stage for even more integrations in the future.”

“Our goal is to take the extra work out of inventory management,” added Johnathan Aguero, senior vice president of revenue at Blackpurl. “This partnership gives dealers an easy way to keep listings up-to-date while connecting the systems they rely on.”

Quick Setup — No Coding Needed

Getting started is simple. Dealers can request activation or more information through their Dealer Spike or Blackpurl representatives. Setup is fast and requires no coding, spreadsheets or complicated steps.

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