Johnathan Aguero of Blackpurl Talks Dealer Technology
Aguero talks about how he got started in the industry and how software and tech can help dealerships.

Best Practices for Digital Retailing
From website design to integrating with e-commerce platforms.

Misconceptions About Digital Retailing
They’re not buying online — they’re shopping.

Powersports Dealership Scholarship Presented by Blackpurl
The program is open to current or upcoming students who are employed at or the children of parents employed at a powersports dealership.

Top 4 Technology Platforms Your Dealership Needs to Start Using Today
It should not come as a surprise that technology has been making its way into the powersports industry in a less than subtle way. While small dealerships used to get away with performing everything from accounting to service manually, growing businesses are unable to compete in the current landscape without some technology on their side.
