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OEM Update: Beta Motorcycles

A long racing heritage and a reputation for winning off-road with its quality motorcycles has established Beta Motorcycles in a number of segments, and now the OEM is targeting dealer growth here in the U.S.

OEM Update: Pedego Electric Bikes

This company is ready for the electric bicycle revolution.

Pedego Electric Bikes
Harley-Davidson’s Hardwire Plan Is the Motor Co.’s Latest Reinvention

The Hardwire plan, released in February 2021, memorializes Harley-Davidson’s push to reinvent itself.

OEM Update: Ziggy eMobility

Ziggy’s Global Director Gautam Jain and CEO Yasir Zoha visited MPN to discuss what’s new with the company and Ziggy’s growth in the U.S. market.

Royal Enfield: Innovative Marketing Targets New Riders

Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.

OEM Update: Triumph Motorcycles

In 2019, Triumph is projected to again hit record sales, as underlined by the positive performance reported in the first nine months of the year.

Ready to Race: KTM Speeds Ahead

KTMs are hugely popular in the adventure bike segment, a growing part of the motorcycle market. The brand has been selling well in the off-road and dual sport markets for years, and the new 790 street machine has debuted to very positive reviews.

Moto Guzzi Returns to Enduro Touring

In 2021, after many years manufacturing on the shores of Lake Como in Northern Italy, Moto Guzzi will celebrate its 100th year anniversary.

OEM Update: How Did Wolf Become a Leader of the Pack?

One of the things Hammer has been able to build upon is brand loyalty with not only her dealers but core customers as well.

Diversity Driving Success for Ducati North America

Ducati, the quintessentially Italian manufacturer of beautiful motorcycles, is looking forward to another good year. Sales are up in many of its major markets, and 2018 saw North American sales drop only slightly from their 2017 peak.

Zero Motorcycles: Electricity Creating Excitement

If you feel the electricity in the air, so do many motorcycle manufacturers.

Argo: A Different Opportunity

With over 50 years of experience manufacturing and improving their products, Argo offers a full line of amphibious XTVs and accessories to maximize their potential for all seasons and conditions.