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Danny Gray Custom Motorcycle Seats Launches New Channel Strategy

Danny Gray announced this week that it has terminated its 17-year relationship with Harley-Davidson and no longer supplies Harley’s custom seat program. The company has also announced that it has severed ties with industry giant, Tucker-Rocky. Dealers may continue to purchase their Danny Gray seats through Western Power Sports (WPS) and Drag Specialties.

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Danny Gray announced this week that it has terminated its 17-year relationship with Harley-Davidson and no longer supplies Harley’s custom seat program. The company has also announced that it has severed ties with industry giant, Tucker-Rocky. Dealers may continue to purchase their Danny Gray seats through Western Power Sports (WPS) and Drag Specialties.
“We’re going to be advertising in all of the leading publications and on several social media platforms this year and are planning an aggressive PR campaign that will help us achieve our goals, stated VP Marketing and Sales John Strahl. Strahl added, “We have also developed a new, nationwide dealer direct program that will help them strengthen customer relationships and sell more custom seats.” The “Build Your Own” custom seat program is scheduled to launch in early spring.
For more information: www.dannygray.com.
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