Lackluster Traffic, Sales Trends Continue in June
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicate that the ORV retail sales environment improved modestly in the month of June, but remained challenged. Indeed, our measure of demand for both traditional ATVs and SxS vehicles was weak during the month. The negative themes that have plagued the industry since the latter half of 2015 continued
July Average Wholesale Pricing in Review
Although pricing felt stable from June to July, Average Wholesale Price (AWP) fell in July across the board in powersports. Domestic Cruisers and Sport bikes experienced the largest decline, while other street and off-road categories were more modest. Compared to the prior three months, Sport bikes and Domestic Cruisers declined 11% and 14% respectively, Metric
Shifting Gears: Printing All The News That Fits
Charging ahead! AMA Hall of Famer and former VP of global marketing for Zero Motorcycles, industry veteran Scot Harden is now chief marketing officer for GasGas Motorcycles and Torrot electric products. Harden reports to Torrot CEO/Founder Ivan Contreras and is responsible for all North American sales and marketing efforts, including dealer development for GasGas enduro
Bob the Dealer
Still Going Strong After All These Years [dropcap]I[/dropcap] do some terrible things on the internet, such as look at Craigslist for cars and motorcycles when I’m bored. The other day I was looking at late model motorcycles from dealers in the area when I saw a little scooter that caught my eye. To make a
