Riding A Bear: We Ride the New Kodiak and Grizzly at Wind Rock Park

Yamaha has been very busy this year as the company has rolled out a number of new models to commemorate its 60th anniversary.

Vee For Victory: Thai Tire Company is Winning the Battle for Worldwide Acceptance

Thailand is one of the world’s leading producers of natural rubber, so it only makes sense that they should be a leader in tire production at least that is how Vee Rubber sees it.

Stretched Polaris Ranger 900XP

Wide Open Company, Inc. (WOC) has long been known in the side-by-side utility industry for making high-end, “first class” enclosures for a number of brands of UTVs.

Solid Gold

The old saying, “one man’s trash is another man’s treasure” certainly rang true at this year’s edition of the American Motorcyclist Association’s Vintage Motorcycle Days, held at the Mid-Ohio Sports Car Course in Lexington, Ohio, on July 10-12.

Printing All The News That Fits

SG_KevinDunworthJust in time for Sturgis, Klock Werks has reloaded. Kevin Dunworth, previously with Loaded Gun Customs in Selbyville, Delaware, joins the South Dakota-based team.

Grimm Fairytales: Don’t Scare Away Employers With Your Resume!

You’ve probably heard the old adage: “You never get a second chance to make a good first impression.

Let’s Do The Wave!

I try to ride as much as possible, and one of the things I have always done is wave at fellow motorcyclists.

Booth Duty: Exhibitors Display Innovation That Keeps Brick And Mortar Dealers Competitive

With nearly 500 exhibitors already committed to the third annual American International Motorcycle Expo this October, there will be a bevy of new products and interactive opportunities for attendees to see and experience for virtually every aspect of the powersports marketplace.

Black Hills Harley-Davidson Motorcycle Shop

The Black Hills of South Dakota are known to riders of every stripe and style, no matter what brand of bike they ride.

Understanding Apparel Construction Techniques

In April of this year Motorcycle Industry Council members launched Gear Up Every Ride, a new initiative encouraging motorcyclists to wear proper riding apparel. The initiative is good for riders and no doubt good for the industry.

July Buyers Market

As we dive deeper into the summer season the powersports market has officially transitioned into its seasonal adjustment in Average Wholesale Prices (AWP).

The Art of War: Your Dealership Against The Internet

Little is known about Sun Tzu, a mysterious person who lived in China 2,000 years ago, but the book he wrote, “The Art of War,” is still being studied by military strategists and business people.