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SEMA Releases You Tube Video, ‘Why powersports at The SEMA Show?’

Powersports Icons Troy Lee, Davey Coombs, Donnie Emler Jr. and Justyn Amstutz talk about why it makes sense for powersports manufacturers to exhibit at the SEMA Show and why powersports dealers should attend the SEMA Show.

ADP Lightspeed and Progressive Announce Integration

ADP Lightspeed is now providing click-to-quote functionality with Progressive Insurance called “Talk to Me” within its LightspeedNXT dealer management system.

Yamaha Announces 2012 YFZ450R, Raptor 90 and Custom Graphics for ATVs

Yamaha Motor Corp., U.S.A., has announced its 2012 YFZ450R sport model and Raptor 90 youth ATVs. The company also announced an industry-first custom graphics kit option for all 2012 sport ATV models.

SEMA Expands Powersports Area

Buyers to see more comprehensive Powersports area at 2011 SEMA Show

Jardine Launches Social Media Efforts

Jardine Performance Products has launched its social media efforts including a Facebook page, Twitter account and blog.

Harley Foundation Donates $100,000 to Support Disaster Relief in U.S.

Harley-Davidson, Inc. has announced a $100,000 donation from The Harley-Davidson Foundation to the American Red Cross to support relief efforts following the flooding and tornadoes that occurred in the U.S., including Missouri, Alabama and Oklahoma.

Yamaha Motorsports Redesigns Website for Easier Navigation, More Content

The Motorsports Group of Yamaha has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

Strip Club Choppers Announces State Franchise Opportunities

Strip Club Choppers is now offering a Strip Club Choppers of “your state” licensee. Interested entrepreneurs who would like to become part of this iconic enterprise can now purchase a licensing agreement that will allow them to share in the success of Strip Club Choppers. This new opportunity has become available in the past month and already eleven states are operational.

Legend Air Suspensions Introduces Product Forum Competition

Legend Air Suspensions wants to hear from its customers with the announcement of a new interactive section of its website. The site allows customers to post videos, pictures and comments about their bike and Legend Air Suspensions products. Once a month through the end of the year, a winning post will be awarded with a bag full of Legend swag and $50.

One on One with Vega’s Jeanne DeMund

At this year’s V-Twin Expo, Brian Klock of Klockwerks fame took me aside and told me, “You’ve got to talk to Jeanne at Vega’s — she’s got one heck of a story for you.” Brian wasn’t the only one talking about Vega’s success, so this spring I got Jeanne on the line to talk about

Why They Buy: 2010 Harley Davidson Softail Fatboy Lo

Each month MPN profiles a customer who
recently bought a new powersports unit. We explore what motivates riders to select specific units, P&A and most importantly their dealership of choice.