Yamaha Motorsports Redesigns Website for Easier Navigation, More Content

The Motorsports Group of Yamaha has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

The redesigned site features a new layout, larger images and full screen videos, and streamlines navigation by categorizing products such as motorcycles, scooters, ATVs, Side-by-Side vehicles and snowmobiles. A new Parts & Accessories section provides more information and direct access to Genuine Yamaha Parts.

“Yamaha stands for quality and performance, and now the millions of annual online visitors will see that same focus carry over to our enhanced website,” said Dave Byer, Division Manager for the Yamaha Internet Marketing Group. “The redesigned site is more visual and the navigation is streamlined providing easier access to information, photos and videos highlighting Yamaha’s broad range of motorsports products.”

To see the new version of the Yamaha Motorsports website, visit www.yamaha-motor.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.