Gateway Cycles
If your shop is within 100 miles of Gateway Cycles in Mount Sterling, Ky., Carl Rosania may be taking your customers, but, don’t worry, he isn’t doing anything underhanded. On the contrary, Rosania is simply living by the Golden Rule. Supporting racers and charity events has made him one of the top six Kawasaki dealers
Insure Yourself Against Insurance
A beaming customer is sitting at the table across from you, going over documents; he is in the process of buying a motorcycle. He has gone for a test ride and is in love with that bike. He has picked out all the accessories he wants, and his credit is more than solid. What can
Website 101
Your Website Is Key To Your Success
Spend Smart
A balanced, thoughtful advertising campaign is most effective
25K Doesn’t Get You a RockStar
There’s a science to effectively (and fairly) compensating your employees
Everything In Its Place …
Organize your product and store to increase their worthiness
What’s next?
Take these steps to ensure you’re ready when the economy turns around
Profits Trending Up For May and June
Some of the 20-group dealers are seeing increased net profits
Right-Size Your Team
People love change; it’s the confusion that accompanies change that we fear
Motorcycles Provide Better Gas Mileage Than Cars, But Only Marginally So. Why?
Way back in 1992, I lived in Hudson, Wis., and commuted eight miles each day to the office of the publishing company for which I worked in Stillwater, Minn. As long as the temperature outside was above 40 degrees, I rode my Honda VFR. If it was colder than 40 degrees, I drove my battered
Selling Service
Examine your service department processes to boost your bottom line there.
Profits Through Process
Even in this tough economy, profits are possible through good, ol’ fashioned management.