Spend Smart

A balanced, thoughtful advertising campaign is most effective

25K Doesn’t Get You a RockStar

There’s a science to effectively (and fairly) compensating your employees

Everything In Its Place …

Organize your product and store to increase their worthiness

What’s next?

Take these steps to ensure you’re ready when the economy turns around

Profits Trending Up For May and June

Some of the 20-group dealers are seeing increased net profits

Right-Size Your Team

People love change; it’s the confusion that accompanies change that we fear

Motorcycles Provide Better Gas Mileage Than Cars, But Only Marginally So. Why?

Way back in 1992, I lived in Hudson, Wis., and commuted eight miles each day to the office of the publishing company for which I worked in Stillwater, Minn. As long as the temperature outside was above 40 degrees, I rode my Honda VFR. If it was colder than 40 degrees, I drove my battered

Selling Service

Examine your service department processes to boost your bottom line there.

Profits Through Process

Even in this tough economy, profits are possible through good, ol’ fashioned management.

How Is 2009 Stacking Up?

Are you a leader of the pack, a follower or a straggler?

Tax Man Blame Game

Look within yourself to find the blame.

Shelton’s Harley-Davidson

Making A Plan And Sticking To It