BMW Motorrad USA has enhanced its presence in Arizona with the addition of BMW Motorcycles of Peoria. The new BMW motorcycle dealership, located at 16844 N. Arrowhead Drive, offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,628-square-foot retail showroom within the newly opened 15,000-square-foot GO AZ Motorcycles dealership.
“We are excited to represent BMW and offer motorcycle enthusiasts in the Northwest Valley the level of customer service that earned our sister store, GO AZ Motorcycles in Scottsdale, the title of #1 Dealership in North America for the past two years (PowersportsBusiness.com) and a perennial spot among Dealernews’ Top 100 Dealers,” said Gina Marra, vice president of the Powersports Division at YAM Worldwide, Inc.
“We are focused on elevating the customer experience far above what is expected during a typical buying experience,” commented owner Bob Parsons, founder of GoDaddy.com and CEO and founder of YAM Worldwide, Inc., which includes powersports, golf, real estate and marketing enterprises. “The amenities and services provided are an expression of our passion for motorcycles and the riding community.”
With a ride-up service department (coming in early 2016), fully-appointed customer lounge, coffee bar, grilling patio, advanced audio visual system and professionally outfitted performance stage, the Peoria dealership is expected to be a popular destination for riders in the Northwest Valley. The new campus was built to be an entertainment-centered enterprise and will host special events such as barbecues on the patio and football Sundays with games broadcast on the multiple televisions displayed throughout the dealership. An open house event is planned this fall and an official Grand Opening is slated for spring of 2016.
“Bob and Gina are highly successful businesspeople with a proven track record of success in the powersports industry. We are confident that the BMW brand will thrive in the new Peoria dealership,” observed Lou Provato, Dealer Development Manager, BMW Motorrad USA.
For more information: www.bmwmotorcyclesofpeoria.com or call (623) 322-6700. Showroom hours are Monday through Friday, 9:00 a.m. – 7:00 p.m.; Saturday, 9:00 a.m. – 6:00 p.m.; and Sunday, 10:00 a.m. – 6:00 p.m.