BMW Motorrad to Open BMW Motorcycles Of New Orleans

A local, family-owned business will offer a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities.

BMW Motorrad USA announced the opening of BMW Motorcycles of New Orleans – the first in the heart of New Orleans since the 1980s and only BMW motorcycle dealership between Baton Rouge, La. and Pensacola, Fla.

A grand opening celebration will take place on Saturday, July 14, with special guest Michael Peyton, vice president of BMW Motorrad Americas, tours and specialty cocktails from Seven Three Distilling Co. Attendees will also have the opportunity to view the all-new, limited-production BMW HP4 RACE motorcycle, which will roll into town specifically for the grand opening.

Operating out of The Transportation Revolution New Orleans (TTRNO), located at 901 Julia Street in New Orleans’ Central Business District, TTRNO’s 6,000-square-foot showroom has been remodeled to accommodate the BMW brand presence, enhance the customer experience, increase programming and serve as a community space for motorcycle and scooter enthusiasts throughout the Gulf South.

A local, family-owned business, TTRNO owners Gayle and Stephen Materne and their sons, Zachary and Maxwell, will offer a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities.

“The Materne family is a motorcycle and scooter leader in the Gulf South, celebrating 16 years in business this summer, which will serve them well as the BMW Motorcycles of New Orleans dealership,” said Peyton. “TTRNO truly has a passion and knowledge of this business that’s a natural fit to serve the BMW riding community in Greater New Orleans and beyond.”

“We are honored to add the BMW brand of motorcycles and scooters to our portfolio at TTRNO and introduce more riders in the Gulf South to this premium level of innovation, customer service and design,” said Zachary Materne, TTRNO general manager. “Doubling the size of our facility, we’re excited to offer a world-class service department specializing in performance, custom-built motorcycles, complimentary Tech Talks, community rides, motorcycle race watch parties, and pop-ups with local businesses to continue to be the go-to destination for motorcycle and scooter enthusiasts in the Gulf South.”

TTRNO has been named a Powersports Business Power 50 Dealer for five consecutive years and were within the top 10 for 2017. The program recognizes the best powersports dealers in North America and the addition of BMW Motorcycles of New Orleans only strengthens TTRNO’s position in these rankings moving forward.

Link: BMW Motorcycles of New Orleans 

You May Also Like

Jett Lawrence Wins Inaugural SuperMotocross 450 Championship

Chase Sexton took third in points despite a Moto 2 fall.

Jett Lawrence

At the finale of the inaugural SuperMotocross Playoffs, held at the iconic Los Angeles Memorial Coliseum, Team Honda HRC put an exclamation point on what was already an incredibly successful season, with Jett Lawrence taking home the first-ever SuperMotocross 450 Championship and earning the $1 million prize. The squad had already swept every professional AMA Supercross and AMA Pro Motocross title that had traditionally been available, with riders Chase Sexton, Jett Lawrence and Hunter Lawrence collecting the crowns in 450SX, 250SX East, 250SX West, 450MX and 250MX. For 2023 however, organizers added the three-round SuperMotocross Playoffs, which represented an opportunity for Honda's factory race team to accumulate even more laurels.

NPA’s Electrifying Partnership With E-Z-GO

E-Z-GO is known for its golf cars and personal-use vehicles.

E-Z-GO, golf carts
Massimo Motor Hires Industry Veteran Dave McMahon

McMahon has been hired as chief media officer.

Dave McMahon
All Kids Bike and Yamaha Give LAUSD Kindergarteners Opportunity to Learn Bike Riding in PE Class

Celebrity athletes delivered a bike program to 74th Street Elementary School ahead of SuperMotocross Championship Weekend at Los Angeles Coliseum.

Yamaha OAI, All Kids Bike
Yamaha Motor Changes Partner for Chinese Motorcycle Manufacturing Joint Venture

Yamaha enters into a partnership with CFMOTO.

Yamaha, CFMOTO logos

Other Posts

Corbin Saddles Revolutionizes Customized Motorcycle Saddles With 3-D Design Tool

The company unveils the third-generation seat configurator.

Corbin, 3-D seat configurator
MIC Symposium Series: What Pre-Owned Is Telling Us About the Powersports Market

National Powersports Auctions CEO Jim Woodruff will be the presenter.

MIC Symposium, Pre-Owned market update
Suzuki’s Ken Roczen Powers to Moto Win and 2nd Overall in SuperMotocross Playoff 2

The SuperMotocross World Championship will be decided this weekend.

Ken Roczen
Volcon Inc. Announces Improved Debt Position and Strategic Cost Reduction

Volcon is making moves to improve its financial position to better meet milestones.

Volcon Stag