Beta USA Breaks Ground on New Headquarters

The new headquarters will be in Paso Robles, California.

Beta USA starts construction on its new U.S. distribution center and business offices in Paso Robles, California. This new facility will include all departments under one roof, including spare parts, motorcycle warehousing, an office complex, technical and race team departments, as well as a state-of-the-art dealer technical training center.

“It is a dream for us to start the build of our new facility! Our company has seen steady growth in the U.S. that revolves around a quality product and a service after the sale that we take pride in. Beta customers are not part of our ‘market share’ but rather part of our family. We have an amazing group here in the U.S. loaded with talent. This new facility will allow us to operate much more efficiently and expand the capabilities we are able to offer our customers and dealer network. The new headquarters will also contribute positively to our entry into the motocross market as well as aid the expansion of our off-road and trials business. It has been a pleasure to work alongside all of our dealers nationwide, and I can’t wait to see what the future brings,” said Tim Pilg, Beta USA president.

Beta is one of the largest growing manufacturers of high-quality on- and off-road motorcycles. Beta USA has been distributing Beta motorcycles in the USA since 2007 and has more than 200 dealerships in the U.S. Beta USA’s parent company is based in Florence, Italy, and has been owned and operated by the same family since 1905.

You May Also Like

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.


The Aprilia Pro Experience is back, a dream day that allows a limited number of enthusiasts to get on the track with some of the best riders in the world as coaches.

The event will take place at Misano World Circuit on Sunday, June 9, following the 2024 edition of Aprilia All-Stars — the enthusiast event starring the riders and bikes which have produced the most victories in World Championship GP Motorcycling with Aprilia — which will liven up the Romagna track on Saturday, June 8.

REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils

Other Posts

Segway Powersports Experiences Record Growth in Q1 Amidst a Flat Market

The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new dealer signups.

Segway Villain
Parts Unlimited Welcomes New South Central Region Sales Rep

Romero comes with several years of powersports experience at the distributor level.

Anthony Romero
VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.

VP Racing logo
Check Your Blind Spots —An Extra Look Can Save a Life

May is Motorcycle Safety Awareness Month.

Motorcycle Safety Awareness Month