Avon Tyres Awards Custom Motorcycle to Lucky California Dealer

Avon Tyres recently awarded its custom built Avon 100th anniversary motorcycle to winning Avon Tyres dealer Clint Lawrence of JC Motors, Irvine, Calif.

Lawrence and his wife Jessica were awarded the motorcycle during a special ceremony held at the 2012 Dealer Expo on Saturday, Feb. 18. Lawrence, who has been an Avon Tyres dealer since 1994, could not stop smiling.

“It was incredible for us to win this amazing motorcycle, and we are thankful to Avon for putting this contest together for the dealers,” said Lawrence. “I felt like the best way to win was just to focus on selling more tires!”

The motorcycle giveaway was part of the 2011 Avon Tyres Marketing Alliance Program (AMAP), and eligibility was based upon tire sales between March 1 and Dec. 31. Each time an AMAP dealer purchased a tire from their AMAP distributor, they earned a chance to win the motorcycle. The winner was selected by a random drawing.

Originally unveiled at the 2011 Dealer Expo, the motorcycle started with a base 2011 Yamaha YZF R1 and features more than 15 product sponsors including custom paint by renowned airbrush artist Carlos Avelar.

For more information about this Avon Tyres project, visit www.avonmoto.com/project.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.