Drops In the Powersports Market In Line With Seasonal Trends

The powersports market continues to see decreases in value, but they are less substantial and more in line with seasonal trends. As the year closes and cooler weather approaches, expect an increase for the snowmobile segment.

Just like last month, the powersports market continues to see decreases in value for almost all the segments covered, but they are less substantial this time around. This month’s drops are in line with normal seasonal trends; although it is still a very weak market overall, a continuing trend for most of 2013.

For road bikes, the street segment is down 2.5 percent, dual sports are down 2.3 percent and scooters are down 2.6 percent versus last month. Those percentage drops translate into about $188 for street bikes, $118 for dual sports and about $50 for scooters.

Domestic V-Twins, down around 4 to 4.5 percent, skew the overall cruiser segment average, which is down  -3.3 percent.

In the off-road segments, bikes are down 3 percent, ATVs are down 2.6 percent and utility vehicles are down 2.2 percent. The ATV and utility vehicle segments were up slightly last month, but are now the two segments affecting the overall weakness in the market the most. The ATVs and the other utilities should both be increasing in value based on the time of year, but are not.

As the year draws to a close and cooler weather approaches, the snowmobile segment should increase. Right now, that segment is increasing but by very small amounts; an average of only $11.46 per unit or a percentage increase of .26 percent.

The variability in pricing from one auction to another has increased in recent months. This is primarily a result of volume and mix consignment and having the right number of sincere buyers for the inventory offered. More specifically, the reduced volumes of 2009 to 2011 model years new units sold has led to reduced numbers of units available at all the auctions

You May Also Like

BIRTH OF THE BEAST 4.0: Engineering the 2024 KTM 1390 SUPER DUKE R

Go behind the scenes to see the conception and development of this new bike.


KTM is proud to release "BIRTH OF THE BEAST 4.0": an in-depth look at the conception and development of the new, 2024 KTM 1390 SUPER DUKE R. Go behind the scenes in Mattighofen, Austria, to meet the passionate and dedicated engineers whose relentless pursuit of perfection turned dreams into a 1,350cc, 190 pferdestärke reality.

Volcon Releases New Video of First Stag Units at Headquarters

After a final quality check, the first Stag will go to the U.S. Army Corps of Engineers.

Stag UTV
Segway Powersports’ Bets Pay Off at AIMExpo

Segway secured applications for 31 new dealers.

Segway Powersports booth at AIMExpo, media filming presentation
AIMExpo 2024 and the Powersports Industry By the Numbers

MIC released numbers about both AIMExpo attendance and the powersports industry’s value.

AIMEXPO logo 2024
Ryvid Announces Interactive 3-D Parts Catalog for Anthem Electric Motorcycle

A busy February for Ryvid with a unique 3-D parts catalog for owners, a class win in the Rider’s Choice Awards 2024, and participation at AIMExpo.

3-D parts catalog

Other Posts

RumbleOn Appoints Brandy Treadway as Senior Vice President and Chief Legal Officer

Treadway brings over two decades of legal expertise.

Brandy Treadway
Sturgis Motorcycle Museum Announces 2024 Inductees to Hall of Fame

The Hall of Fame Class of 2024 is notable for its deep roots in the culture of motorcycling.

Sturgis Museum and Hall of Fame banquet
New Sponsorship Agreement Between Heidenau Tires and Team Obsolete

Heidenau has been producing tires for classic motorcycle sizes for almost 20 years.

Heidenau tires with classic Benelli race motorcycle
R&G to Protect All-New Rahal Ducati Moto Team

The team makes its maiden appearance at Daytona 200 next month.

R&G crash protection engine cover