‘Déjà Vu’ for January Wholesale Prices
Déjà vu is defined as “a feeling of having already experienced the present situation.” This is an apt description for Average Wholesale Prices (AWP) in January as 2017 got underway. Markets in the West started slow in San Diego and Dallas, then picked up steam in Cincinnati and Atlanta as the month progressed. This is
December AWP Remains In Sync With Prior Year Norms
As 2016 crosses the finish line, Average Wholesale Pricing (AWP) remains in sync with prior years’ norms. Slight upticks occurred in Domestic Cruisers and Side-by-Sides, and slight declines occurred in Metric and Off-Road products. Dealers’ wholesale appetite for product varied across the U.S. in December, but overall these trends are typical for the end of
November 2016 AWP In Review
[dropcap]A[/dropcap]verage Wholesale Prices (AWP) showed surprising resilience in November, coming in above both the prior three-month average and last year’s November average. Even domestic cruiser pricing, which has been softer than usual the last few months, was up in November. This is partly due to the seasonal shift in dealer appetite for inventory as well
Wholesale Prices Up In Most Categories vs. ’15
[dropcap]O[/dropcap]ctober frequently brings to mind images of goblins, stock market crashes and pre-election fear-mongering. Thankfully, Average Wholesale Prices (AWP) this October were nothing of the sort. Prices in general were flat to slightly up over both the prior 3-month average and the prior year averages. Compared to the prior three months, Domestic Cruisers rebounded from
September Average Wholesale Prices In Review
A summer came to an end, September Average Wholesale Prices (ASP) were mixed. In comparison to the prior 3-month average, Domestic Cruisers declined notably, Metric Cruisers and Sportbikes declined moderately and Off-Road products were flat to up. Wholesale prices in September fared similarly but slightly better than last year, with Off-Road categories up nicely, Metric
‘Dog Days’ of August Brings Modest AWP Dip
Temperatures during the “Dog Days of Summer” tend to be the hottest in August, and the opposite can be said for the “Dog Days of Powersports” when it comes to wholesale pricing. As 2016 continued its normal march, Average Wholesale Prices (AWP) declined further in August compared to the prior three months as the wholesale
July Average Wholesale Pricing in Review
Although pricing felt stable from June to July, Average Wholesale Price (AWP) fell in July across the board in powersports. Domestic Cruisers and Sport bikes experienced the largest decline, while other street and off-road categories were more modest. Compared to the prior three months, Sport bikes and Domestic Cruisers declined 11% and 14% respectively, Metric
Summer ‘Softness’ Began in June
The Summer season for Average Wholesale Prices (AWP) officially began in June.
May Average Wholesale Prices Strong and Stable
Average Wholesale Prices (AWP) in May were strong and stable, coming in flat to slightly up over the prior three-month average.
Buyer Appetite Remained Solid in April
In the month of April, Average Wholesale Price (AWP) points remained stable. Some additional price strength appeared in Domestic Cruiser, Sport and Off-Road products over the prior three months, with more modest performance in Metric Cruisers and some decline in Dual Sport due to product mix.
March Wholesale Pricing In Review
If the spring season so far is any indication, then 2016 is going to be a good year for powersports. The wholesale market in March was dominated by two clear trends: 1. Stronger wholesale pricing over the prior three months, and 2. Softer wholesale pricing compared to March the prior year, which is due to
February AWP Shifts Up from January
February Average Wholesale Pricing (AWP) trended up nicely from January for all major product categories, which is typical spring season behavior. Interestingly, average prices were also below last February’s levels for most categories, which seems contradictory but in reality is not.