Alisa Clickenger, also known as MotoAdventureGal, has announced free professionally written content for motorcycle dealerships to use in their newsletters and email campaigns.
Geared towards educating and inspiring female riders, content in the monthly “Ask MotoAdventureGal” column will feature two topics in a question-and-answer format. The first topic will address general riding and motorcycle travel concerns, and the second topic will focus on motorcycle gear. Both topics include all makes, models, riding styles, and brands of motorcycles and apparel.
“The ultimate goal is to get more women on the road and riding their own bikes. How do we do that? Through education and information. By building community. By becoming a resource,” says Clickenger. “Through my ‘Ask MotoAdventureGal’ column, I give riders, particularly women, the knowledge they need to walk into a dealership and ask the right questions so they can get the right answers. It’s about offering advice, building confidence, and offering a woman’s perspective from almost two decades of solo motorcycle travel.”
The column is published on the 15th of every month via email. The Q&As can be inserted into new or existing communications. Dealerships are encouraged to use one or both topics in their newsletters, and may use content from previous ‘Ask MotoAdventureGal’ issues.
“My ‘Ask MotoAdventureGal’ column is a great way for dealerships to leverage my third-party knowledge for their customers in a way that doesn’t seem like it is coming from a pure sales angle. The win for dealerships is that it gives them easy access to quality content written by a professional moto-journalist. The win for me is that I get to market my projects, which helps get more riders on the road, which ultimately helps the entire industry. It’s a win for everyone,” adds Clickenger.
The “Ask MotoAdventureGal” column is free to any motorcycle dealership. In exchange for using the syndicated content, the dealership must agree to publish a short promotional piece on the MotoAdventureGal motorcycle tours and upcoming events.
To sign up for the free content, go to: http://motoadventuregal.com/blog/motorcycle-dealer-column-content-for-newsletters/ or email Clickenger at [email protected].
