Arctic Cat has announced that Tracy Crocker has joined the company in the new position of vice president and general manager of the ATV division.

In his new role, Crocker will be responsible for growing Arctic Cat’s all-terrain and recreational off-road vehicle (ATV/ROV) business, while improving overall profitability, overseeing product development, building and executing a global strategy, and identifying and developing new opportunities that deliver on Arctic Cat’s financial and strategic objectives.

Crocker’s business background includes a variety of executive leadership, and sales and marketing assignments. Most recently, he served as the senior vice president of Ecolab’s hospitality, healthcare and commercial markets businesses.

Arctic Cat chief executive officer Claude Jordan said, “Tracy possesses a broad business background, solid sales and general management experience, a strong consumer marketing background at top-tier companies and great relationship-building skills. These experiences make him a tremendous addition to the Arctic Cat team.”

For more information about Arctic Cat, visit www.arcticcat.com.