Allstate Looks to Raise Driver Awareness

Allstate Insurance will place cautionary signs at intersections in 25 major metropolitan areas to prompt drivers to look out for riders at intersections. An average of three motorcyclists are killed every day at intersections in the United States, and crash data reveals that motorcycle crashes happen more often in intersections than elsewhere, relative to the amount of time riders spend in them.

The caution signs, which are yellow and diamond-shaped, feature a motorcycle silhouette and are inscribed with the word "LOOK" to encourage motorists to look for motorcycles before crossing an intersection. The signs, part of Allstate’s "Once is Never Enough" (ONE) program, are designed to increase awareness of motorcycle collisions with motorists at intersections and to help remind drivers and riders alike that looking once at intersections is never enough.

"In the time it takes to blink an eye, a life could be saved," said Keith Rutman, vice president of Allstate’s consumer household unit. "Taking one extra second at an intersection to look left, right – and left again – for motorcyclists can help make our roads safer."

Read more about Allstate’s ONE program as featured in the September 2010 issue of Motorcycle Product News.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.