“We have five spaces left,” said Cinnamon Kernes, Motorcycle Industry Council (MIC) vice president of market expansion, talking about the show floor at next month’s AIMExpo. “We have an opportunity to potentially build more space, but it’s pretty tight — definitely tighter than we’ve seen in a very long time, so we’re excited.”
In a new video, Kernes and Kurt Whittington, MIC event operations manager, provided a thorough update about the Feb. 15-17 Las Vegas show, currently boasting nearly 300 exhibitors.
“We’ve had Triumph, Suzuki and SSR on board for quite some time,” Kernes said, speaking about original equipment manufacturer (OEM) representation at AIMExpo. “In the last month to six weeks, we’ve added several more OEMs that we’re excited to talk about. Some haven’t been announced, but we’ve added Kawasaki to the lineup, we have KTM, Husqvarna, GASGAS … and we also have the Piaggio Group which includes, in case you didn’t know, Aprilia, Vespa and Moto Guzzi.”
AIMExpo’s three days of education are also packed, from the Disruptive Thinking talks to the MIC Symposium presentations and to a variety of dealership management sessions.
“I was talking to one of our partners that will be helping us with education, and he made the statement when the going gets tough, the smart get going with knowledge,” Kernes said. “We want this show to be … time really well spent and you’re now armed with knowledge for future business success.”
“The show floor is almost sold out, and registration is trending at an all-time high, so it means hotels are filling up,” Whittington said, adding that attendees can still take advantage of room discounts by booking through the AIMExpo website — but the deadline is Jan. 30.
