The American International Motorcycle Expo (AIME) staff welcomed motorcycle industry VIPs to a special Launch Party held at the Hard Rock Cafe in downtown Indianapolis on Thursday night, Feb. 16. Hundreds gathered to learn more about the event that organizers say will be unlike any other platform in the motorcycle industry in the North American market.

Larry Little, AIME vice president and general manager offered additional insight on the event that is set to launch in Fall 2013. Over the coming weeks, AIME representatives say they will be unveiling additional event details and how exhibitors, dealers and consumers will all be able to participate.

Those in attendance on Thursday evening were treated to food and drinks, and had the opportunity to discuss the new show with staff and fellow industry peers. AIME officials said highlight from the event was the overwhelmingly positive reactions to the their launch video, which illustrates the AIME vision.