Just days before Dealer Expo, 50 Below and Edgenet finalized talks to build a system that allows powersports dealers to push their local PG&A products into the two largest search and shopping engines.
This exclusive partnership will instantly open a new local search shopping channel for dealers everywhere that has previously been monopolized by big box stores and large internet e-tailers, the companies say.
The partnership will benefit the entire powersports industry – OEMs, distributors, suppliers and especially local dealerships, according to the two companies. Local dealerships want their products’ pricing and availability to appear when shoppers search. The same rich, detailed product information 50 Below offers on websites and mobile ecommerce will now be fed directly to the world’s largest search engines so dealer inventory will dominate local search engine shopping results.
"We’re excited to join with the industry’s premiere website provider," says Edgenet Senior Manager Craig Cervenka. "The ink is drying on this partnership, and we’re shooting to launch this spring with a price that is affordable for every dealer."
Edgenet will be demonstrating local search as a shopping channel throughout Dealer Expo in booth 5167, directly across the aisle from 50 Below booth 5061.
Edgenet, Inc.
