RRAF to Auction Memorabilia at Dealer Expo Breakfast

Raising awareness and revenue for the Right Rider Access Fund (RRAF), the Motorcycle Industry Council (MIC) will host a star-studded breakfast auction at next month’s 2012 Dealer Expo in Indianapolis.

The free breakfast will include racing legends Mark Blackwell and Kevin Schwantz, with more champions to be named later. The event will be emceed by MIC board director Eric Anderson and MIC member Tom White.

The event begins at 8 a.m. on Saturday, Feb. 18, in the Wabash Room of the Indiana Convention Center, and is open to all show attendees. Breakfast and sign-in for the auction begins at 7:30 a.m., but space is limited to 250. All proceeds will benefit the Right Rider Access Fund.

“We’re all familiar with the live to ride slogan,” said Tim Buche, MIC president and CEO. “Now, the MIC is encouraging riders to give to ride by donating their time to maintain trails or money to support the RRAF’s initiatives and fund the grants it gives to other partners that strive to preserve current riding areas and opportunities."

Buche continued: "That’s what this auction is all about: Giving to Ride. The BlueRibbon Coalition previously hosted The Breakfast of Champions fundraiser like this one, and our plan is for the MIC auction to be something of an homage to its event. We want to give our attendees valuable goods and experiences to bid on, but we also want to entertain them by having motorcycle industry luminaries on hand for interviews. Most importantly, we want to encourage everyone to Give to Ride by supporting the RRAF at what we hope will be an exciting and entertaining event.”

Items slated for the RRAF auction block include a pristine, vintage Yamaha DT1, graciously donated by Tom White; a Schwantz School at your choice of Road Atlanta or Indianapolis Motor Speedway, courtesy of American Suzuki Motor Corp.; and a variety of Supercross jerseys autographed by your fan-favorite Supercross racers.

For more information about RRAF, and a final list of auction items, visit www.riderfund.org.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.