Chrome Capital's Lease Program Gets Riders Out of Showrooms Faster

Chrome Capital’s Lease Program Gets Riders Out of Showrooms Faster

Chrome Capital has signed dealership agreements with Rommel Harley-Davidson and Harley-Davidson of Annapolis, to support their New Castle, Smyrna, and Annapolis Harley-Davidson dealerships with Chrome’s TestRide, a new leasing program designed to put more riders on more Harley-Davidson motorcycles.

Chrome’s TestRide allows customers to ride a Harley motorcycle for two or three years with no further obligation. The company says when the TestRide period comes to an end, the customer has options. Chrome’s lease affords the customer all end-of-lease options available through a standard vehicle lease including: bike purchase, lease renewal, or return the bike to the dealer.

“TestRide is a revolutionary step forward to help Harley dealers generate additional revenue each month. Chrome’s lease pricing is spot on, and provides an exciting opportunity for our customers to realize their dream of riding a Harley motorcycle today,” says Brad Hopkins, Rommel Harley-Davidson’s president.

“The TestRide lease product addresses many of our customers’ preference of trading/upgrading every three years, while alleviating any loan obligations at year three found with the traditional finance products,” says Aaron Joyner, general sales manager of Rommel Harley-Davidson. “In my book, the big winners are the newest riders. All new H-D Rider’s Edge graduates are presented the TestRide lease. It’s the perfect way to ride a Harley motorcycle without a long-term commitment on their first bike.”

Chrome Capital’s dealer relationships currently stretch from New Jersey to Florida, and the company says it plans to sign up the top 200 Harley-Davidson dealerships in the U.S. by the end of the year.

For more information about Chrome Capital, visit www.chromecapital.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.