Some important numbers have been released from the 2011 edition of the International Motorcycle Show in Milan, Italy, which took place from November 8 – 13. The Milan show received more than 500,000 visitors including 1,174 exhibitors coming from all over the world, spread out over 7 pavilions. Event organizers confirmed that the show saw a 20 percent increase in attendance compared to last year.
“Once again this year, our participation in the Milan Show was a very positive experience,” said Rosella Signori, managing director of Sidi Sport SRL. “Milan is a major event for all two-wheel enthusiasts, as shown by the impressive numbers of fans who visited our stand to get a close-up look at products from the Sidi collection as well as the chance to meet our champions.”
Sidi introduced a number of new products, including new color schemes in fluorescent black/yellow in the Crossfire SR. The Tour Gore, Tour Rain, Traffic Rain, Traffic Air, Street and Apex boots were introduced for the Touring sector. There was also ample space dedicated to the growing women’s market with the new Fusion and Livia Rain models and a new, black/white color scheme for the Vertigo Lei boot.
In addition to all the new collection, the company unveiled a few special editions such as the gold Crossfire boot that Tony Cairoli wore to the top of the championship podium this year. The Cairoli replica version of the Crossfire model used by the motocross champion, and then the black and gold Sidi Vortice commemorative boot to mark the 50th anniversary of Sidi’s history, worn by all the riders in the MotoGP for the 2010 Qatar GP. The Vortice Colin Edwards replica boot, a stars and stripes dedication to the American rider, was also introduced to the Italian market as a special limited edition.
Plenty of Sidi sponsored stars visited the booth during the expo, to the delight of the fans and enthusiasts who were eager to meet the champions and pose for pictures. The most popular was MX1 World Champion Antonio Cairoli, who was inundated with requests for photos and autographs. He threw 500 Sidi commemorative t-shirts into the crowd to mark the occasion. Several Moto GP riders were on hand at the Sidi booth including Loris Capirossi, who has just wrapped up his brilliant career, Alvaro Bautista and the trial ace Adam Raga. And there weren’t just riders; three-time World Cycling Champion Oscar Freire paid Sidi a visit, as did the Italian women’s road and time trial champion Noemi Cantele, both huge motorcycle buffs who have been spokespersons for the company in its cycling sector for years.
For more information about Sidi, visit www.sidisport.com.
