The Revive Your Ride! Fall Giveaway promotion is back to help drive floor traffic and this year it includes all-new VIP prize packages for a couple of lucky participating retailers. The Motorcycle Industry Council’s (MIC) annual promotion runs Oct. 15 through Dec. 31 this year, offering retail customers the chance to win one of three great prizes (Grand prize $10,000, First Place $2,500 and Second Place $1,000).
These prizes are awarded in the form of pre-loaded debit cards, which can be spent buying gear, parts, accessories or service.
For the first time, participating powersport retailers also have a chance to win one of two VIP weekend prize packages to the 2012 Dealer Expo, Feb. 16-19 in Indianapolis. The VIP package includes a $500 travel voucher, three-night hotel stay, food, parties and more. The dealer of the Grand Prize winner and one other retailer, picked at random, will each win a Dealer Expo VIP package.
“For no money at all, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. “It’s another good way to bump up customer traffic, it supports new product introductions, helps move older product, encourages customers to come in for end-of-season service, offers another holiday gift idea for customers and much, much more. We’re also excited about the VIP package for participating retailers. Someone’s going to win each prize, and two retailers will go to Indianapolis.”
The promotion requires no investment from retailers. It only takes signing up at www.mic.org/reviveyourride. The retailer receives two promotion posters and will have unlimited access to online downloadable flyers, postcards and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at www.reviveyourride.org.
