MIC Members Celebrate Successful Revive Your Ride! Spring Giveaway

The Motorcycle Industry Council (MIC) congratulates the 50 happy powersports customers who won prizes in the recent Revive Your Ride! WIN BIG Spring Giveaway promotion via their local powerports dealerships.

The success of the second annual event was due in large part to MIC aftermarket members who generously donated $12,000 in cash prizes and also nearly $28,000 in product and service giveaways, MIC noted.

"Thanks to our MIC aftermarket members, this tremendous promotion again drove thousands of customers into dealerships everywhere, which was exactly what it was supposed to do," said Frank Esposito, MIC aftermarket committee chairman. "Although this was only the second year, we still saw a dramatic increase in participation from MIC member companies who donated $40,000 in cash, cool products and great services as giveaways. We are already looking forward to the next Revive Your Ride! promotion (Oct. 15-Dec. 30) and hope to use the momentum from this promotion to make the next one even better."

For those dealerships who want to know more, contact the MIC. It’s not too late to get involved in the fall promotion, nor too early for powersports retailers to start planning for next year’s spring event.

For more information, visit the MIC at www.mic.org.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.