Haynes Publishing has announced that it is making significant steps into the electronic arena. The company has begun demonstrating an electronic version of the iconic Haynes Manual to its major retail accounts in the U.S., a first for the traditional print publishing company.
Representing a paradigm shift for the publishing company, Haynes‚ Online Manuals will have the ability to reach a larger customer base.
"We have been closely watching developments regarding potential electronic delivery of our information for quite a long time. In fact we demonstrated a CD-based product in Las Vegas over a decade ago," said J. Haynes, Chairman of the Haynes Publishing Group. "Since the acquisition of Vivid Holding BV three years ago, we have been experimenting with various initiatives where their expertise with electronic technology can be applied to Haynes products. We now believe we have something that is so exciting that we are ready to make it available online. We believe that Haynes MOL (Manuals Online) can become as successful as the traditional Haynes Manual, which has sold over 150 million copies around the world."
The company plans to demonstrate and test the product in the U.S. market before refining it for introduction across the globe. The intention is that customers will be able to click through from websites operated by Haynes‚ auto parts store retail accounts and order a subscription to the electronic product. The company believes they have been able to add much value to the electronic version of the famous DIY product.
According to the company, it intends to make this product available through its traditional retail account base as well as through its own website.
Once the initial prototype demonstrations are complete, Haynes says it intends to convert the top 50 selling manuals to the electronic format and will make them available for sale by subscription in the U.S. by autumn 2011. They will then add further coverage as the conversion process continues. The traditional printed product line will continue to be marketed aggressively with an ongoing program of updates and new titles.
For more information about Haynes, visit www.haynes.com.
