ATK Motorcycles has named former Harley-Davidson Sales Manager Jon Syverson as its new executive vice president. In his new senior management role at ATK, Syverson will be responsible for expanding ATK’s presence in the V-Twin market. Already known for its race-ready off-road motorcycles, ATK sees Syverson as a key to pushing into the street bike market.
“We’re excited to welcome Jon to our expanding group of tried and tested motorcycle people,” says ATK President Frank White. “At ATK we clearly understand that in order to successfully market our V-Twin motorcycles we must maintain a balanced relationship with both dealer and rider. We must clearly understand our customer’s needs, and act to provide appropriate motorcycles – areas that Jon will be able to help us with greatly.”
White explains that ATK sees Syverson as the ideal person to handle their dealer expansion and sales activities since that is what he did at Harley-Davidson for 30 years. “I met Jon some 20 years ago at the Harley-Davidson when he managed a great team that specialized in military, police and related fleet sales,” White added. “Jon has a proven history of performance, which resulted in a commanding market share during his tenure at Harley-Davidson.”
He is a Life Member of the American Motorcyclist Association (AMA), long involved in the Patriot Guard Riders and a member of the advisory board Concerns of Police Survivors. He is also a past recipient of Wisconsin’s prestigious Annual Motorcycle Safety Award.
For more information about ATK Motorcycles, visit www.atkusa.com.
