MIC Promotes Spring 'Revive your Ride!' Marketing Program

"Revive Your Ride!" is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

"Revive Your Ride!" began last year with a national promotional campaign offering $25,000 in cash prizes to consumers who picked up entry forms at their local powersports dealer. Fifteen lucky winners cashed in, about 250 retailers participated distributing over 35,000 entry cards.

For 2011 "Revive Your Ride!" is featuring two national campaigns, one in the spring and the second in the fall. In addition to cash prizes, the promotions now include product prizes. MIC needs your help on product giveaways that will generate even more interest and further boost retailers’ floor traffic. Please donate what you can.

Donations for the Spring Promotion will be supported in several ways, at the 900 sq-ft. "Revive Your Ride!" booth at the Dealernews International Powersports Dealer Expo in Indianapolis, in all promotional marketing materials, on entry cards, website, promotional flyers, dealer emails, in news releases and more.

For more information about the campaign, visit www.mic.org/reviveyourride.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.