New scooter clothing brand Armadillo Scooter Wear have just launched their Fall / Winter 2010 range of scooter wear with a new online viral campaign.

“The idea is that dealers will be able to download videos, edit them or use them as is, and re-upload to the web,” said Joel Martin, president of Martin Racing Performance, US logistics partner for Armadillo.
 
“Dealers that would like to download the videos can do so to re-upload them or they can link to our Youtube page,” explained Martin.
 
You can view the new viral promotion by clicking here:

http://www.youtube.com/watch?v=CJCgZ_xgrIk&feature=channel

http://www.youtube.com/watch?v=Iepi9k0mJCE
 
http://www.youtube.com/watch?v=G7JVT6SC7gU
 
http://www.youtube.com/watch?v=4j3Lfb9z54M&feature=channel  

The viral videos feature all the new models individually and as a group and are available for download from the MRP site for stocking dealers.

“We intend to follow this up with aggressive in-store POP D30 marketing as well as our booth at the SEMA Show this year. In addition, the company is excited about improvements upon the existing lineup. New models are using stitched Kevlar as well as Codura linings, some models such as the Camo jacket have been improved and all new 2010 production feature the ability to add back D30 amour (sold separately)," said Kerwin Vega, sales manager for Martin Racing Performance.
 
Current Armadillo dealers can purchase from the OEM www.ArmadilloScooterWear.com or by contacting MRP.