Bridgestone Americas announced it is implementing a unilateral minimum advertised price (MAP) policy on select motorcycle tread patterns in the U.S., effective July 1, 2022. The MAP policy applies to dealers, distributors, businesses, individuals, resellers, retailers or other parties selling Bridgestone motorcycle products in the U.S. The policy will apply to newer and premier Bridgestone motorcycle tread patterns, including: A41, AT41, AX41, H50, RS10, RS11, S22, T32, X10, X20, X30, X31, X40, E50, M59 and Exedra original equipment tires for Gold Wing. Authorized Bridgestone motorcycle distributors will contact their dealer networks directly to communicate the policy change details. For additional questions regarding the MAP policy, email [email protected].