FactoryONE Sherco has announced a new “fueling” sponsorship with Hammer Nutrition. The Whitefish, Montana, company is the originator in endurance sports nutrition, having gotten its start more than 30 years ago. During that time, it has developed the most effective, natural products free of added sugars, artificial colors, flavors, chemicals and preservatives. It uses only complex carbohydrates, the highest quality proteins and ingredients in its 100% made in the U.S. products.

“I am thrilled to formalize our partnership with the FactoryONE Sherco Team,” said Hammer Nutrition founder Brian Frank.”  We’ve supported many of their riders individually for many years, so it’s great to be able to expand our efforts to help all of their riders and mechanics with an effective hydration and nutrition program, allowing them to perform at their best every time they compete.”

As the official nutrition partner of FactoryONE Sherco, Frank and his team have developed enduro and trial specific fueling and recovery programs that hone in on the athletes’ particular needs, whether is a six-hour hard enduro or for the three loops of a trials national. For more information about these sport specific packages, visit https://factoryonemotorsports.com/hammer-nutrition-enduro-trial-pack/

“As an endurance athlete, I have always relied on Hammer products,” said Sherco USA’s Chief Marketing Officer Bryan Kraham. “From the Ironman triathlon to 100k trail runs, they have always fueled me to the finish with no GI distress. I also rely on Hammer products while I am on my Sherco. I tell my endurance friends that there is no better full body workout than riding a dirt bike for a few hours. While riding, I will use everything from gels to hydration and other forms of fueling,” continued Kraham. “At my age, I really depend on their recovery products that help me get right back on the trail the next weekend. It is great to see Brian taking his love for off-road motorcycles and his passion for proper fueling and combining them into one.”