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International

Lithia & Driveway Enters North American Powersports Market

The company acquired Pfaff Harley-Davidson in Toronto, Canada

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:
Lithia & Driveway logo

Lithia & Driveway (NYSE: LAD), a provider of personal transportation solutions in North America, announced its entrance into North American powersports with the acquisition of Pfaff Harley-Davidson in Toronto, Canada. The location also becomes the first motorcycle dealership within the Lithia portfolio.

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“We are delighted to join the Harley-Davidson dealer family through this partnership with our team at Pfaff Automotive,” said Bryan DeBoer, LAD president and CEO. “Harley-Davidson is a storied brand with a rich history, passionate owners and a premium product lineup that is well aligned with our business model.”

The addition of Pfaff Harley-Davidson brings LAD’s total expected annualized revenue acquired in 2021 to nearly $6.3 billion. The company is well ahead of schedule and positioned to exceed its plan to reach $50 billion USD in revenue and $50 USD of earnings per share by 2025.

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International

Suzuki To Kick Off 2022 at AIMExpo

AIMExpo 2022 marks the trade show debut of the 2022 GSX-S1000GT+, Suzuki’s dynamic new high performance sport tourer.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:
AIMExpo 2022 marks the trade show debut of the 2022 GSX-S1000GT+, Suzuki’s dynamic new high performance sport tourer.

Suzuki Motor USA, LLC is thrilled to kick off 2022 at AIMExpo, the powersports industry’s premier U.S. trade show, to be held in Las Vegas, Jan. 19-21, 2022. Suzuki will showcase key new models and Suzuki Genuine Accessories while engaging with the industry and dealers from around the country. “Now more than ever, it’s important for our industry to come together,” said Kerry Graeber, vice president, division manager, MC/ATV sales and marketing at Suzuki Motor USA, LLC. “Given the extraordinary circumstances the powersports business is facing, it is imperative that we stay engaged and connected. Nothing accomplishes that like face-to-face communication, and AIMExpo provides the perfect opportunity for that to happen.”

Read Full Article

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