The Comoto Family of Brands announced a partnership with the Pediatric Brain Tumor Foundation (PBTF) to support its 37th annual Ride for Kids. The collaboration will aim to inspire and bring awareness to PBTF’s mission of finding a cure for pediatric brain tumors and transforming how children and their families are cared for. As a leader in the powersports community, Comoto will leverage its expansive network of riders, industry partners, and its brand capabilities to help increase fundraising efforts ahead of and throughout this year’s Ride for Kids.
“The work that is being done by PBTF is both personally and professionally close to my heart,” said Ken Murphy, president and CEO of Comoto Holdings, and Member of PBTF’s Board of Directors. “By joining forces with industry giants like Honda, we hope to help inspire the entire powersports community to make Ride for Kids one of the industry’s most prolific philanthropic events for years to come. We’re grateful to be able to do our part, and hopefully, motivate our communities to make a difference in the lives of these children and their families.”
To help make this year’s ride a success, Comoto will actively involve each of its brands within the family. For example, Comoto will be making a direct donation to PBTF for every mile logged in the REVER app throughout the course of the month-long 2021 Ride for Kids Challenge starting August 12th. Additionally, Comoto social media, marketing, public relations efforts, and other Ride for Kids awareness programs will be activated throughout the summer to help meet PBTF’s fundraising goals. Riders will have three ways to get involved: Ride with REVER and/or a local Ride for Kids event, donate directly to PBTF, and shop at Cycle Gear, J&P Cycles, and RevZilla stores on Sunday, September 12th, when 10% of all in-store sales will be donated to PBTF.
“Pediatric brain tumors are not only the deadliest form of childhood cancer, they’re now the most common in children under 15. Finding a cure–one where kids have the opportunity to grow up without a lifetime of devastating side effects–is a global challenge the Pediatric Brain Tumor Foundation can’t solve alone,” says Bob McNamara, national director of fundraising and community engagement at PBTF. “We’re grateful to have committed leaders like the Comoto Family of Brands and American Honda riding alongside us, helping us raise the funds and awareness needed to fuel our mission. Together, we have an incredible opportunity to change the outcome for kids battling brain cancer, while revolutionizing what it means to ride for a reason.”
For decades, PBTF has provided strategic leadership and funding to accelerate research, targeted therapies, and opportunities for children fighting brain cancer. Industry partnerships and ongoing support has helped equip families with the education, financial relief, and emotional support needed to navigate the challenges they face as they support their child’s journey. Comoto’s partnership and support of this year’s Ride for Kids will tap into the influence and involvement of the entire powersports industry, ensuring fundraising success and another step towards a cure.
Link: Pediatric Brain Tumor Foundation Ride for Kids, Comoto
