Touratech Rides East for MABDR Month

Touratech will proclaim August as the Mid-Atlantic Backcountry Discovery Route month. When the MABDR was introduced in spring 2018, the reception was well received across the country.

Touratech-USA has been a supporter of the BDR’s since the beginning and is going to be sending a team to explore the MABDR in August and is encouraging other riders to do the same.

The MABDR month team will be spearheaded by GS Trophy competitor, and Touratech Ambassador, Jocelin Snow. She’ll be joined by expert ADV riders Matt and Brayde Willson, Kimmo Lassilla, Bill Whitacre and Tiberio Esparza.

“I’m so excited to ride the Mid-Atlantic BDR. I know it’s going to be beautiful and challenging and I can’t wait to ride with this team,” Snow said.

The team will be posting images and video throughout their ride, and are encouraging riders to submit their photos for a chance to win.

In July, Touratech-USA and ADVMoto Magazine will provide five points of interest along the MABDR for riders to photograph themselves and their motorcycles and post on Instagram using #mabdrmonth. Each rider that shares images of all five points between Aug. 1 and Aug. 31, will receive a commemorative t-shirt. They’ll also be eligible to win the grand prize.

The eligible #mabdrmonth photo with the most total “likes” will win a grand prize package from Touratech-USA and ADVMoto. Second and third place prizes will be awarded for second most total likes and a judge picked best overall image. Detailed prize information will be released before the end of July.

Link: Touratech

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